Using the internet is fast becoming an integral way in which Onboard Media rounds out its multi-media offerings. A well-designed informational web site complements print and television messages by offering additional data that can be accessed at leisure by the viewer. Additionally, this interactive medium provides a chance to learn more about the audience and their primary interests.
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The Beach Channel web site, www.thebeachchannel.tv, is an important component in the overall Miami Beach integrated marketing effort. Visitors from around the world can log on and see the same streaming video that viewers in Miami Beach are watching on the local cable channel.
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